Through trying new artistic practices, I began to teach others. Tura Lura Co. is a small creative studio where we have poured candles, created custom fragrances, arranged dried florals, and practiced yoga outdoors. I have had the joy of connecting with thousands of people through creative classes and private events since 2022!

And recently, I felt a deep pull to return to my roots in yoga and leadership education—because now more than ever, we need spaces that nurture self-awareness, growth, and compassion. You’ll find me teaching yoga at Heartland Yoga, offering free outdoor community classes, hosting private events, and teaching about mindful leadership and group development. My love of fragrances continues, so my small batch candles are available at the Honey Den.

When I’m not hosting a Tura Lura Co. event, you’ll find me working and teaching, volunteering in Iowa City, adventuring with my kids in tow, or trying another form of art.


📬 Reach out anytime: erika@turaluraco.com

Hi, I’m Erika—the artist, educator, and heart behind Tura Lura Co.

As a lifelong creator and teacher, I’ve always been driven by curiosity, connection, and the joy of sharing what I learn. During the quiet, isolating days of the pandemic, I found comfort in making candles, working with concrete, and returning to the creative arts as a way to find peace. With the support of an artist grant, Tura Lura Co. came to be in early 2022.

Hi, I’m Erika!

What does the name TURA LURA mean?

Tura Lura (pronounced Toorah-Loorah) is the name of an Irish Lullaby, and a link to my family. My grandmother sang the song Tura Lura to her girls, they sang it to their kids, and now I sing it to mine. The name is a reminder of all the women that paved the way for me, and how I hope to create space for others based in connection and love.

I am so over social media.

You too?

If you want to stay in touch, consider signing up for an occasional email where I’ll announce upcoming events!